Growing America’s Farmers
Meet the individuals who inspire us all.
Growing America’s Farmers
Doing what’s right for the greater good.
About The Program
Growing America’s Farmers (GAF) was created by G&R Farms as a means to support and educate the youth of America for their future in farming. GAF provides academic scholarships and fosters community groups that encourage bringing future farm generations together. They partner with the Future Farmers of America (FFA), who brings invaluable reach across the farming community.
Avg Age of American Farmer
%
Farm & Ranch Families Comprise VS Population
%
Non Farm Food and Beverage Industry Workers VS Population
One U.S. Farm Feeds People Annually
%
Based on Global Population Growth, Agriculture Will Need to Produce more food by 2050
History
When you talk to multi-generation farmers and ask them what they care about, you hear them talk about legacy and responsibility. They take their role seriously not just in growing food but also in protecting and continuing traditions associated with the multi-generation family farms they are often a part of. For those of us working to Grow America’s Farmers, that responsibility is the same, and it weighs heavily on us, thinking about who the next generation of farmers will be, and we have made it our mission to help prepare them to carry the torch. Because of that, we are vocal advocates for the FFA. We’ve made Growing America’s Farmers our passion project, and it has already helped raise over $435,000 for production agriculture scholarships and grants.
How It Works
The program is 100% funded by suppliers through retailer supported programs
As a retail supporter, G&R Farms or brand participants, set aside a percentage of each case sold to a retailer partner.
Seasonal Campaign
Seasonal Campaign
The prime time to run a GAF promotion program is May – June as Vidalia onion season ramps up, however, GAF is open to working around any promotion scheduled.
Possible cross-promotional opportunities with other produce departments or store–driven commodities
Charitable Scholarship Donation in Retailer's Name
Online Digital Marketing (geotargeting, and social)
In-Store Displays & POS materials
Possible cross-promotional opportunities with other produce departments or store driven commodities
Consumer PR, including in-market media
Co-marketing & Coordination with Local, State and National FFA Programs
Customized Content including interviews with past and present FFA Members
*Initial case related donation amount to be determined by market conditions and agreed upon before start of the program.